KRÖLLER-MÜLLER MUSEUM, NETHERLANDS GETS A NEW TYPEFACE
The firm Edenspiekermann, created this new logo and typographic concept for the musuem with letterforms that look like they’re folding out right from surface they’re printed on.
The typography reflects Kröller-Müller’s indoor-outdoor offerings. It’s not a typical museum, where the art hangs flat against the walls, Kröller-Müller’s installations are more varied.
Things can be looked at inside and out, on two-dimensional canvasses, and in the round. The new logo’s 3-D type captures the feel of this in a stunning visual all its own.
The artists Lernert Engelberts and Sander Plug with their creation.
Dutch artists Lernert Engelberts and Sander Plug combined all 1,400 perfumes introduced in 2012 together to create their signature scent, Everything. They premiered the scent at Colette during Paris fashion week. “We did some research and found out the industry pumps out a staggering 1,400 fragrances annually” the pair tell Co.Design. “The idea soon popped up to put them all together and claim our own. We like the irony of having a slight critique of that gigantic outcome by adding another.” The handmade, hand-screened 1.5-liter bottle was displayed on a pedestal alongside a stack of extra-large sample papers printed with the names of each and every individual “ingredient”. “We envisioned it would end up odorless–everything put together ending in nothing,” they say. “Tragically, it’s an arresting smell that could easily be synthesized and be sold under the name: l’average.”
The bottle’s design is reflective of the 1,400 test bottles used to create Everything.
Extra-large sample papers were printed out with the names of each and every individual “ingredient”–all 1,400 different component parts.
Marie Claire/Project Runway’s Nina Garcia gets a wiff.
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