In developing departmental signage for JC Penney, my team and I worked on the photo art direction for each department.  We chose models, settings, and created guidelines to ensure the consistency of the photography throughout the store and any channel that touched the brands.

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 Private label

 Private label

 Children’s Department

 Girl’s Department

 Men’s Department

 Men’s Department

 Young Men’s and Junior’s Department

 Junior’s Department

Junior’s Department