I was asked by A Pea In the Pod Maternity to develop a concept for their photo art direction. I took on the challenge of developing a concept for them that not only addressed traditional media outlets but social media as well. This is an area of opportunity I thought would be most beneficial and cost effective for them. The clothing here is not necessarily maternity wear. It is a styling concept that I imagine could be used to elevate the brand to fashion more than a category of clothing.
Please click on the photo below to see the slide show.