AppleFest was an in-store promotion at Walmart to heighten the awareness of their apple product during the fall.  I developed the logo, in-store signage, and product packaging.  Incremental sales of apples increased significantly during the 2-week promotion.

After the success of AppleFest, I developed a similar campaign for “Berry Festival”.

This was an Easter promotion I designed in collaboration with the merchants to highlight the illustrative design they developed for their products.