AppleFest was an in-store promotion at Walmart to heighten the awareness of their apple product during the fall. I developed the logo, in-store signage, and product packaging. Incremental sales of apples increased significantly during the 2-week promotion.
After the success of AppleFest, I developed a similar campaign for “Berry Festival”.
This was an Easter promotion I designed in collaboration with the merchants to highlight the illustrative design they developed for their products.