When JC Penney updated their brand we used the tag “today’s the day” to mean something within the different departments of the store. Here are some examples of how branding was used on in-store signage at JC Penney.
Joseph Abbati
Art + Design
When JC Penney updated their brand we used the tag “today’s the day” to mean something within the different departments of the store. Here are some examples of how branding was used on in-store signage at JC Penney.
