I was asked by Alan Simmons Art + Design to redesign his logo when he took on a new partner. The new name of the company would become Carneal Simmons. We used the same font and colors as his original logo to keep some consistency and because it was well received. He liked the cyan blue and orange we had originally used. The colors vibrated and left a memorable impression. He also asked me to look into a logo mark so I took the “C” in Carneal and flipped it to form a “S” and used the white and orange to correspond with the names Carneal Simmons. This is the first part of their rebranding which extends to their gallery and consultancy business.