Branded Entertainment

This was a great opportunity for my team to develop the graphics to accompany JC Penney Jam “Concert for America’s Kids”, CBS Primetime Network Special.  We developed the logo for the program and the graphics that were used at the Shrine Auditorium.  The concert brought together music giants David Foster, John Legend, Andrea Bocelli. Mary J. Blige, Sting, Jon Bon Jovi, Alejandro Sanz, and Kenney Chesney to make an emotional connection with powerful, consumer-focused marketing to tell a full story and give compelling reasons for making JCPenney their retailer for a lifetime.

bocelli_3566 agassi nfl_jcp_2631 bon-jovi-3 mary-1_rt_16x9 sting-3 legend_0141

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