Post-Computer Age Typefaces

In this age of branding some companies are letting their logos become distorted. It seems counter-productive when style guides are the bible for brands to follow. So why the change? Brands know their followers love to make it their own in this DIY age and they are loosening up to allow a new generation to become emotionally connected with them. Here are some examples of this as seen on Fastcodesign.com and some new trends happening with type.

Los Logos 6, Gestalten’s latest catalog of brand marks, compiles some of the best offerings from a global roster of type designers.

Click to view the slide show

: Trochut also created this type treatment for a limited-edition T-shirt for Nike’s Hyperdunk lab

: The letters of this Nike logo, by Barcelona-based Mark Brooks looks like liquid subjected to a burst of wind.

: For Strum, an organization that conducts music workshops at schools around London, the the folks at Hat-Trick conveyed the group’s mission with a vibrating logo, rather than hokey instruments or musical notes.

: The Wiesbaden-based design firm 3Deluxe created the identity for the sports-apparel brand Ion. Appearing to peel away in strips, the logo still packs a visual whollop.

: Barcelona designer Alex Trochut designed the Neo Deco typeface for Hype for Type, a type foundry. According to Truchot, it’s meant to be displayed “in a huge size.”

: Till Wiedeck, of HelloMe, hand-painted the visual identity for Troberg, an experimental electropop band from Munich, while listening to the group’s debut album.

: The full typographic alphabet.

: The London designer Melvin Galapon has built a career on glitch logos. This CGI postmodern emblem, made in collaboration with photographer Anne-Ceile Caillaud, is for Show Off Recordings.

: The Russian artist/designer Protey Temen developed this techno-collage identity for his experimental film titled “Passion.”

: The Amsterdam studio Thonik drew on the industrial heritage of the mining area around Genk, in Limburg, Belgium, which was the setting for last year’s European Biennale for Contemporary Art.