Post-Computer Age Typefaces

In this age of branding some companies are letting their logos become distorted.  It seems counter-productive when style guides are the bible for brands to follow.  So why the change? Brands know their followers love to make it their own in this DIY age and they are loosening up to allow a new generation to become emotionally connected with them.  Here are some examples of this as seen on Fastcodesign.com and some new trends happening with type.

Los Logos 6, Gestalten’s latest catalog of brand marks, compiles some of the best offerings from a global roster of type designers.

Click to view the slide show

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