KRÖLLER-MÜLLER MUSEUM, NETHERLANDS GETS A NEW TYPEFACE
The firm Edenspiekermann, created this new logo and typographic concept for the musuem with letterforms that look like they’re folding out right from surface they’re printed on.
The typography reflects Kröller-Müller’s indoor-outdoor offerings. It’s not a typical museum, where the art hangs flat against the walls, Kröller-Müller’s installations are more varied.
Things can be looked at inside and out, on two-dimensional canvasses, and in the round. The new logo’s 3-D type captures the feel of this in a stunning visual all its own.