KRÖLLER-MÜLLER MUSEUM, NETHERLANDS GETS A NEW TYPEFACE

1672185-slide-kmm-logo

The firm Edenspiekermann, created this new logo and typographic concept for the musuem with letterforms that look like they’re folding out right from surface they’re printed on.

KMM_alfabet_kapitalen_vector_10%_basis1672185-slide-kmm-uitnodiging 1672185-slide-kmm-caiguoqiang-abri

The typography reflects Kröller-Müller’s indoor-outdoor offerings. It’s not a typical museum, where the art hangs flat against the walls, Kröller-Müller’s installations are more varied.

basis typo voor 3d-titels1672185-slide-kmm-vincent-abri 1672185-slide-kmm-vincent-muurletters

Things can be looked at inside and out, on two-dimensional canvasses, and in the round. The new logo’s 3-D type captures the feel of this in a stunning visual all its own.

1672185-slide-kmm-vincent-poster2#co.design

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