Everything

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The artists Lernert Engelberts and Sander Plug with their creation.

Dutch artists Lernert Engelberts and Sander Plug combined all 1,400 perfumes introduced in 2012 together to create their signature scent, Everything.   They premiered the scent at Colette during Paris fashion week.  “We did some research and found out the industry pumps out a staggering 1,400 fragrances annually” the pair tell Co.Design. “The idea soon popped up to put them all together and claim our own. We like the irony of having a slight critique of that gigantic outcome by adding another.”  The handmade, hand-screened 1.5-liter bottle was displayed on a pedestal alongside a stack of extra-large sample papers printed with the names of each and every individual “ingredient”.  “We envisioned it would end up odorless–everything put together ending in nothing,” they say. “Tragically, it’s an arresting smell that could easily be synthesized and be sold under the name: l’average.”

The bottle's design is reflective of the 1,400 test bottles used to create Everything.

The bottle’s design is reflective of the 1,400 test bottles used to create Everything.

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Extra-large sample papers were printed out with the names of each and every individual “ingredient”–all 1,400 different component parts.

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Marie Claire/Project Runway’s Nina Garcia gets a wiff.

#codesign #perfume #ninagarcia #colette #everything #LernertEngelberts #SanderPlug

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